Privacy Policy

Last Updated: July 1, 2026

Choice Insurance Quotes ("Choice Insurance Quotes," "we," "us," or "our") operates the website located at choicesinsurancequotes.com (the "Site") and provides independent insurance consultation services to individuals and businesses across the United States. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our Site, submit forms, subscribe to communications, use our shopping cart, or otherwise interact with our services.

We are committed to transparency about our data practices. By accessing or using the Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please discontinue use of the Site. For questions about this policy, contact us at privacy@choicesinsurancequotes.com.

1. Scope and Applicability

This Privacy Policy applies to information collected through the Site, email communications initiated through our contact forms, newsletter subscriptions, quote requests, cart checkout submissions, and any related consultation workflows. It does not apply to third-party websites, carrier portals, or services that may be linked from our Site. Those entities maintain their own privacy policies, and we encourage you to review them before providing personal information.

Choice Insurance Quotes is an independent consultation service. We are not an insurance carrier, and we do not issue insurance policies directly. Information you provide helps us understand your coverage needs and facilitate comparisons or referrals to licensed professionals and carrier partners where appropriate.

2. Information We Collect

We collect information in several ways depending on how you interact with our Site and services. The categories below describe the types of information we may collect.

2.1 Information You Provide Directly

When you complete forms on our Site, we may collect personal identifiers and contact details, including:

  • Name — provided on contact, quote, subscribe, and unsubscribe forms.
  • Email address — used to respond to inquiries, send newsletters (with consent), and follow up on consultation requests.
  • Messages and inquiry content — details you share about insurance needs, household composition, property information, business operations, or travel plans.
  • Insurance type or subject selections — such as auto, home, life, health, business, or travel coverage interests.
  • Newsletter preferences — optional topic checkboxes indicating areas of interest.
  • Cart and order information — consultation packages or services you add to your cart, including product names, identifiers, quantities, and displayed prices.
  • Unsubscribe feedback — optional reason codes when you opt out of email communications.

We do not require you to provide a phone number or physical mailing address to use the primary features of this Site. If you voluntarily include additional contact details within a free-text message field, we will treat that information in accordance with this policy.

2.2 Information Collected Automatically

When you visit the Site, certain technical information may be collected automatically through cookies, similar technologies, and standard server logs. This may include:

  • Internet Protocol (IP) address and approximate geographic location derived from IP
  • Browser type, version, and language settings
  • Device type, operating system, and screen resolution
  • Referring URL and exit pages
  • Date and time stamps of visits and page views
  • Clickstream data and interaction patterns (such as buttons clicked or forms opened)

We use this information to maintain Site security, analyze performance, improve user experience, and understand aggregate traffic patterns. Where required by law, we will obtain consent before using non-essential cookies or similar tracking technologies.

2.3 LocalStorage and Client-Side Storage

Our Site uses browser LocalStorage to persist certain preferences and functional data on your device. Specifically:

  • Shopping cart data — Items you add to your cart are stored locally under the key ciq_cart. This includes product or service identifiers, names, prices, images, quantities, and item types. Cart data remains on your device until you clear it, complete checkout (which clears the cart in our current workflow), or remove items manually. Cart information is not transmitted to our servers unless and until you submit a checkout or contact request that incorporates those selections.
  • Session and UI preferences — We may store lightweight preferences that improve repeat visits, such as dismissed notices or animation state, where implemented.

LocalStorage is controlled by your browser. You can delete stored data through your browser settings. Clearing LocalStorage will remove cart contents and may reset certain on-site preferences.

3. How We Use Your Information

We use collected information for legitimate business purposes related to providing insurance consultation services and operating the Site. These purposes include:

  • Responding to inquiries — Reviewing contact and quote form submissions and replying with relevant guidance or next steps.
  • Facilitating consultations — Scheduling reviews, preparing coverage comparisons, and documenting your stated needs.
  • Processing cart checkout requests — When you complete checkout, we use cart contents to understand which consultation packages or services you selected so a representative can follow up. No payment card data is collected through this Site.
  • Delivering newsletters and updates — Sending educational content, seasonal reminders, and service announcements to subscribers who have opted in.
  • Improving the Site — Analyzing usage trends, troubleshooting errors, and enhancing content, navigation, and form workflows.
  • Security and fraud prevention — Monitoring for abusive traffic, automated submissions, and unauthorized access attempts.
  • Legal compliance — Meeting recordkeeping obligations, responding to lawful requests, and enforcing our Terms of Service.
  • Marketing analytics — Measuring campaign effectiveness in aggregated form where permitted.

We do not use your information to make solely automated decisions that produce legal or similarly significant effects without human review.

4. Cookies and Similar Technologies

Cookies are small text files placed on your device when you visit a website. We and our service providers may use cookies and comparable technologies (such as web beacons or local storage APIs) for the following purposes:

  • Strictly necessary cookies — Enable core Site functionality, security, and load balancing.
  • Functional cookies — Remember choices you make to provide enhanced features.
  • Analytics cookies — Help us understand how visitors interact with pages and content.
  • Performance cookies — Monitor Site speed and reliability.

Most browsers allow you to refuse or delete cookies. Blocking all cookies may affect Site functionality, including cart persistence (which relies primarily on LocalStorage rather than traditional cookies). For more information about managing cookies, consult your browser's help documentation.

Where we integrate third-party analytics or content delivery networks, those providers may set their own cookies subject to their respective policies. We aim to configure such integrations with privacy-respecting defaults where feasible.

5. How We Share Information

We do not sell your personal information for monetary consideration. We may share information in the following circumstances:

  • Service providers — Vendors who assist with hosting, email delivery, analytics, customer relationship management, or security monitoring, bound by contractual confidentiality and data protection obligations.
  • Licensed insurance professionals and partners — When you request quotes or consultations, we may share relevant details with licensed agents, brokers, or carrier representatives who can assist with your coverage needs, subject to applicable licensing and disclosure requirements.
  • Legal and safety disclosures — When required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Choice Insurance Quotes, our users, or others.
  • Business transfers — In connection with a merger, acquisition, reorganization, or sale of assets, subject to continued protection consistent with this policy.
  • With your consent — When you direct us to share information or otherwise provide explicit permission.

We may share aggregated or de-identified information that cannot reasonably be used to identify you for research, reporting, or marketing insights.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Retention periods vary based on the type of data and our relationship with you:

  • Contact and quote inquiry records are typically retained for the duration of our consultation relationship and for a reasonable period thereafter for quality assurance and legal compliance.
  • Newsletter subscription data is retained until you unsubscribe or request deletion.
  • Server logs and security records may be retained for a limited period consistent with industry practice.
  • Cart data stored in LocalStorage on your device persists until you clear it or complete checkout; we do not independently control browser storage duration.

When information is no longer needed, we take steps to securely delete or anonymize it.

7. Data Security

We implement administrative, technical, and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. These measures may include encrypted connections (HTTPS), access controls, secure hosting environments, and staff training on confidentiality.

No method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any credentials associated with third-party services linked from our Site.

If we become aware of a data breach that affects your personal information and is subject to notification requirements, we will notify affected individuals and regulators as required by applicable law.

8. Children's Privacy

Our Site and services are intended for adults and are not directed to children under the age of 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us at privacy@choicesinsurancequotes.com, and we will take steps to delete such information promptly.

Parents and guardians should supervise minors' online activities and contact us if they have concerns about information submitted through our forms.

9. Your Privacy Rights (United States)

Depending on your state of residence, you may have certain rights regarding your personal information. Residents of California and other states with comprehensive privacy laws may have rights including:

  • Right to know — Request details about the categories and specific pieces of personal information we have collected, the sources, purposes, and categories of third parties with whom we share it.
  • Right to access — Obtain a copy of personal information we maintain about you, subject to verification and legal exceptions.
  • Right to correction — Request correction of inaccurate personal information.
  • Right to deletion — Request deletion of personal information we collected, subject to exceptions such as legal obligations or ongoing transaction fulfillment.
  • Right to opt out of sale or sharing — We do not sell personal information for monetary consideration. If our practices change, we will update this policy and provide applicable opt-out mechanisms.
  • Right to non-discrimination — We will not discriminate against you for exercising privacy rights.

9.1 California Consumer Privacy Act (CCPA) / CPRA

California residents may submit verifiable consumer requests to exercise their rights by emailing privacy@choicesinsurancequotes.com. We will verify your identity before fulfilling requests and respond within the timeframes required by law. You may designate an authorized agent to submit requests on your behalf with appropriate documentation.

In the preceding twelve months, we may have collected identifiers (name, email), commercial information (cart selections, consultation interests), internet activity (Site usage logs), and inferences drawn from your interactions to improve services. We collect this information for the business purposes described in Section 3.

9.2 Other State Privacy Laws

Residents of Virginia, Colorado, Connecticut, Utah, and other states with enacted privacy statutes may have comparable rights. Contact us using the email above to submit a request. We will honor applicable rights regardless of your state of residence where feasible and legally required.

10. Marketing Communications and Opt-Out

If you subscribe to our newsletter, we will send emails consistent with your preferences and our Terms of Service. You may unsubscribe at any time by:

Even if you opt out of marketing emails, we may still send transactional or service-related messages regarding active consultation requests or responses to your inquiries.

11. Third-Party Links and Integrations

Our Site may contain links to third-party websites, carrier portals, social media platforms, or embedded content. We are not responsible for the privacy practices, content, or security of those third parties. Clicking an external link may allow the third party to collect information about you under its own policy. We encourage you to read the privacy policies of every website you visit.

References to carriers, products, or partners on our Site do not constitute an endorsement of their privacy practices.

12. International Visitors

Choice Insurance Quotes focuses on clients within the United States. If you access the Site from outside the U.S., you understand that your information may be processed and stored in the United States, where data protection laws may differ from those in your jurisdiction. By using the Site, you consent to such transfer and processing to the extent permitted by applicable law.

13. Do Not Track Signals

Some browsers transmit "Do Not Track" (DNT) signals. Because there is no uniform industry standard for responding to DNT signals, our Site does not currently alter its data collection practices solely based on DNT settings. You may control cookies and LocalStorage through your browser as described above.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will revise the "Last Updated" date at the top of this page and, where appropriate, provide additional notice on the Site or via email to registered subscribers.

Your continued use of the Site after an updated policy is posted constitutes acceptance of the revised terms, except where further consent is required by law. We encourage you to review this page periodically.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us by email:

We will respond to legitimate requests within a reasonable timeframe and in accordance with applicable law. For general insurance consultation questions unrelated to privacy, you may also use our Contact page.